The new Wuling Xing Chen will land in China first.. followed by the rest of the world
Just one month after the world premiere of the all-new Wuling Xing Chen at the 2021 Shanghai Auto Show , SAIC-GM-Wuling has just revealed the first real photos of the new member of its global lineup. New official images allow for a deeper view and a better and more accurate preview of the exterior appearance of Wuling’s first global crossover, which has generated high expectations among the Chinese public and the motoring press.
The all-new Wuling Xing Chen is the second vehicle to be introduced under the new global strategy of the Chinese brand General Motors , which completely revamped its image last year to better position itself in the Chinese market, and begin its gradual international expansion. The world’s first model from the Chinese-American maker General and SAIC was the Wuling Victory MPV, which debuted the Global Silver logo, a more refined design language and a lively, powerful body.
Wuling Xing Chen with powerful design language
From a design point of view, Wuling Xing Chen adopts its own interpretation of the design language represented by the brand’s “dynamic aesthetics of the wing”, for which a special line has been created for its new models with the silver logo. The compact crossover has a fresh and modern look, with which the company seeks to differentiate itself from its main competitors in order to attract younger customers. Xing Chen will fight for the title of best-selling crossover in China with the Haval H6 and Geely Boyu.
Viewed from the front, the new Wuling Xing Chen stands out with its wide grille, interior texture emphasizing the logo shape, and modern rectangular headlights with LED daytime running lights similar to the extended wings, giving the car a unique and highly recognizable appearance. The bumper integrates fog lights in a raised position and has straight lines that provide durability to the design.
Wuling Xing Chen’s side bodywork features clean, refined lines, and to an extent. The treatment of the darkened A, B and C columns is striking, as it provides visual continuity to the glazed area and helps create the current design direction of the “floating ceiling”. Also playing a prominent role is the shark fin D-pillar that harmoniously merges the side metal plates to intersect with the elegant rear end.
The all-new Wuling Xing Chen will be launched during the second half of the year in China, while the brand has yet to specify the final details of its expansion into emerging countries around the world. As a new player in the highly popular C crossover segment, both in the Chinese market and internationally, Wuling Xing Chen is key to increasing the importance and positioning of GM’s best-selling brand in China.
SAIC General Motors SAIC-GM-Wuling Automobile (上汽 五菱 汽车 股份有限公司, abbreviated as SGMW) is a joint venture between SAIC Motors, General Motors, and Liuzhou Wuling Motors Co Ltd. Headquartered in Liuzhou City, Guangxi Zhuang Autonomous Region, in southwest China, it manufactures commercial and consumer vehicles sold in China under the names of Wuling and Baojun marques respectively. It is a large-scale producer in the Chinese interior, in 2011 SGMW sold 1,286,000 cars in China, 1,445,000 in 2012, and aims to sell 2 million cars annually. [5] Offers range from $5,000 to $10,000.
SGMW is one of the largest manufacturers of microphones in China. Known as mianbao che (面包车), or “bread box cars”, these compact commercial vehicles are no bigger than a compact car, and the Mianbao che sold well in the poor interior of China. It is one of the popular series of microvans, selling more than 450,000 units annually, and SGMW claims that there is not a single model that beats it in China. The logo of that brand is Wuling . SGMW and Liuzhou Wuling Automobile Industry Co.
are used by both SGMW _ Wuling brand name and red five-pointed diamond “W” logo.
Faithful to the brand’s tight pricing, the Xingchen is a low-cost compact SUV and is available from 69.800 to 99.800 yuan (9.400-13.400€ or US$10.900-15.600) and will compete with the likes of the Haval M6 (66.000-92.900 yuan), Geely Vision X6 (68.900-99.900 yuan), BYD Song (69.800-93.800 yuan) and COS X5 (69.900-
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