An epic driving adventure by Nissan Ariya covering more than 27,000 kilometers across multiple regions
Yokohama, Japan – Nissan today announced its partnership with British adventurer Chris Ramsay, to take the world’s first all-electric driving adventure from the magnetic North Pole to the South Pole.




Departing from the Nissan Ariya in March 2023, the daring pole-to-pole expedition will see Ramsey and his team take off the Nissan Ariya e-4ORCE on a journey lasting more than 27,000 kilometers across multiple regions and continents with forecast temperatures ranging from -30°C to 30 degrees Celsius. Ramsay will be the first person to drive from pole to pole in a vehicle of any type as it makes its way from the North Pole through North, Central and South America, before crossing into Antarctica.
From icy, snow-capped landscapes to treacherous mountain climbs and vast desert dunes;
From pole to pole and wherever the Nissan Ariya takes off, it will take followers in a magical and unknown atmosphere.
Nissan Arya from the North Pole to the South Pole
“We are proud to announce our partnership with Chris Ramsey and the Pole-to-Pole Expedition team
,” said
Asako Hoshino, Executive Vice President of Nissan, Global Head of Marketing and Sales . The all-new electric Aria crossover SUV enables you to go further with ease and comfort.
And with e-4ORCE control technology providing improved stability and traction on a variety of surfaces, we know it will be the perfect partner for Chris and his team on their all-electric journey.
“

This high-level, challenging and exhilarating adventure supports the Japanese manufacturer’s announced plan, Nissan Ambition 2030, which expresses the company’s long-term vision to enable mobility and beyond with a focus on electrification.
The vision is to offer exciting vehicles and technologies that enhance customer and community journeys.

In preparation for frigid Arctic and Antarctic conditions,
Ramsey’s Nissan Ariya e-4ORCE Journey will be modified with a rugged, custom-made exoskeleton for trekking across harsh terrain with upgraded wheels, tires and suspension.
The second unmodified ARIA e-4ORCE will serve as a support vehicle throughout the Americas.

The e-4ORCE is Nissan’s most advanced wheel control technology that precisely manages power output and braking performance for smoothness and stability.
The system enhances driver confidence by tracking the intended driving line on a variety of road surfaces, including wet and snowy roads, without the need for driving style changes or inputs.

This isn’t Chris Ramsay’s first all-electric expedition.
He’s been an adventurer in electric cars for more than a decade.
In 2017, he and wife Julie became the first team to complete the Mughal Rally in an all-electric vehicle.
The pair drove more than 16,000 kilometers across multiple locations over 56 days in their Nissan Leaf.
Although the Nissan Leaf battery doesn’t offer a great range, they did.

Chris Ramsey, founder of the Pole to Pole initiative, commented: “Our mission is to show that electric vehicles can handle the harshest environments, from the bitter cold at the poles, to the hot and humid jungles of South America, and to show that they are exhilarating to drive while meeting the requirements.” daily for drivers around the world.
It is great to see such an important and innovative global partner for the brand with our mission.”
$47,125
2023 Nissan Ariya Highlights
| 2022 Nissan Ariya Specifications | |
|---|---|
| ON SALE: | Late 2022 |
| PRICE: | $47,125 for the Venture Plus FWD, $60,125 Platinum Plus e-FORCE AWD |
| ELECTRIC DRIVETRAIN: | 66 or 91 kWh lithium-ion battery pack, single or dual synchronous motor(s)/215-389 hp, 221-443 lb-ft |
| ELECTRIC RANGE: | Up to 300 miles |
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