The American multinational company Ford is seeking to win the electric vehicle race by tightening the screws on the direct competitor Tesla, in terms of sales of electric cars and the amount of production, and this was confirmed by the CEO of Ford, Jim Farley, who developed an ambitious marketing plan with the aim of winning this race. In front of Tesla, using the most important weapon, which is the sale of the Internet (online), sending a strong message to competitors and customers alike: “No matter where you will buy your new Ford car, it is a predictable experience.”
Ford plans aggressively to win the electric vehicle race
It seems that this predictable experience while buying a new electric car is the one that the American company Ford has been focusing heavily on recently, as evidenced by the speech of Ford President Jim Farley in a speech last week, stressing that customers nowadays need To have a predictable car buying experience, they have a very simple, easy and transparent buying process.
And that’s what Ford is trying to do to win the electric vehicle race in terms of sales, as the company seeks to simplify the sales process but not eliminate the dealership entirely.
Ford reduces the costs of selling its cars by selling online
First of all, it should be noted that Jim Farley’s words came in response to a question: How do merchants deal with gross profit margins, which have more than tripled in a row during the recent period, and whether Ford is trying to keep more of this money for its future in the future?
Jim Farley, CEO of Ford regarding electric vehicle racing, sees the weapon of online selling not only as a way to satisfy the public and customers, but also an important way to cut some extra costs such as the costs of shipping a car to a dealer before it ends up Ultimately in the hands of the customer.
Farley also emphasized that Ford should go into what he calls “low inventory mode,” where the customer needs a new car, and then needs a freight car to take it to the customer.
But in the case of selling online, the Ford brand will be able to save a lot of additional costs, which Farley believes range from $ 600 to $ 700 per single car sale.
It is worth noting that Jim Farley had stressed that Ford seeks to build nearly 2 million new electric cars by 2026, and therefore this weapon represents a lot of additional money in the end, in addition to the above that if it proves If Ford succeeds in this move, it will not change the way it sells gas-powered vehicles, either.
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