Reports of a $9 billion bid for sports car brand Lamborghini made by the Swiss group Quantum Group and denied by Volkswagen and Audi
Lamborghini owner Volkswagen Group said the brand is not for sale after reports that it had received a 7.5 billion euro ($9.2 billion) bid from the Swiss group Quantum. On the other hand, a spokesman for the carmaker Audi, also affiliated with Volkswagen, which controls the luxury carmaker, said: “Lamborghini is not for sale, and he pointed with his hand to put a dot at the end of the line to confirm that we should completely stop talking about this matter, stressing that Audi AG and Volkswagen Volkswagen Group would not consider this offer.” “This is not the subject of any discussion within the group,” the spokesperson added. “Lamborghini is not for sale”. According to a statement issued by both Volkswagen and Audi.
M owns the Volkswagen Group, Audi and Lamborghini. Audi is responsible for managing Lamborghini in the group’s hierarchical business structure . That’s why an Audi spokesperson reiterated the Lamborghini brand’s denial.
The assurances were provided as part of a broader resolution of disputes between VW Group CEO Herbert Diess and key stakeholders including labor leaders. A Volkswagen spokesman said there was no change in the group’s position on retaining the Lamborghini brand. That topic is completely off the table, Audi CEO Markus Duesmann told Automobilwoche in mid-April.
According to reports by several agencies, newspapers and car magazines, Swiss companies including the Swiss Quantum Group, along with British investment company Centricus, are planning to submit a “letter of intent” on the purchase of Lamborghini on Wednesday, according to Automobilwoche, the German subsidiary. Automotive News Europe. As reported by the British car magazine Autocar, TFs confirmed the existence of the same offer for the purchase of Lamborghini.
It was a letter from Quantum to Volkswagen that included information about an order to buy a Lamborghini, but the leaked letter was signed only by Quantum and not signed by both parties. But Volkswagen and Audi have met with little interest in the initiative.
The origin of the story of the Lamborghini sale
Quantum Group , an investment firm , said it plans to retain the current management of the Lamborghini brand and has offered to protect existing jobs for five years. Quantum also said it will create up to 850 new jobs by creating an “innovation center” in Germany. It also plans to keep the Italian carmaker’s management team intact after buying the brand, and Quantum has announced its desire to enter into a strategic partnership with the Volkswagen Group.
Quantum is a Swiss company founded and currently chaired by Rhea Stark Rajcik. Quantum owns the sports car brand Pech Automotive, and is co-founded by Anton Pesch, son of former Volkswagen CEO Ferdinand Pech.
Rhea Stark Rajcek, president of Quantum, is also familiar with sports cars and Volkswagen owners. Two years ago, he founded the new sports car brand Bisch Automotive with Anton Bisch, son of former Volkswagen director Ferdinand Bisch, who soon after caused a sensation at the Geneva Motor Show. Not many people may know that the son of former Volkswagen boss Ferdinand Pietsch, who oversaw Volkswagen’s purchase of the Lamborghini brand in 1998. The president of Pich Automobile is also former Volkswagen CEO Matthias Muller.
Volkswagen had taken a risk last November towards preparing Lamborghini and its Italian brand to produce motorcycles, and made strategic choices such as an initial public offering or sale, but a month later Volkswagen canceled plans and said it was committed to keeping it in the Volkswagen fold.
Many may not know that in addition to the Audi and Lamborghini brands, the German industrial giant also owns huge auto brands such as Porsche, Seat, Skoda, Bentley, Bugatti and Ducati.
Lamborghini is an Italian car brand known for manufacturing some of the most luxurious sports cars in the market. The price of a Lamborghini can start anywhere from $200,000 to $500,000, depending on the model.
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