plan aimed at consolidating the global brand in the Middle East and Africa. Kia revealed the existence of directions and strategic vision in the future for regional launches aimed at focusing on specific regions, including the Middle East and the African continent.
Synchronization of Kia Announcement kia motors for its new vision with a visual display impressive presented by the company against the backdrop of the city of Dubai Tower, this event is part of a promotional phrase launched by Kia carrying a new logo ” movement that inspires ” shortly after the updated logo, said Kiya they target of the campaign To transform and expand its impact beyond automobile manufacturing, to providing sustainable transportation solutions to its customers.
Proceeding from this slogan and that vision, Kia said: “Kia will work according to its new vision to create spaces that inspire its customers, to allow them more time to do the activities they enjoy, by presenting designs for bold products, and providing innovative experiences inside its cars, in addition to targeted services.” And comfortable in various stages.
The regional transformation of the brand is expected to see Kia implement a medium to long-term strategy called “Plan S” targeting the Middle East and Africa region. The “Plan S” strategy highlights Kia’s proactive and bold move to build a business system centered on internal combustion engine vehicles, and another centered around electric vehicles and segment-specific transportation solutions.
Kia. . new philosophy
In the Middle East and Africa, Kia will embody this new start by renovating all of its facilities, to reflect its design philosophy and new identity, and the car company seeks to complete its regional transformation in 2023. Within these endeavors, Kia revealed that the Cerato saloon will be the first car sold in the region. Carrying the new logo, it will follow with the launch of the K8 in August 2021.
Yasser Shabsough, CEO of Kia’s Middle East and Africa operations, described the move, saying: “This step is a historic moment for Kia in the region, as we transform and adapt to the new perspective of what the transportation sector has to offer the world today and in the future.”
Shapsog continued: “Our journey today goes beyond moving from one point to another, and extends to motivating our customers to explore. Mobility is constantly changing in different societies, and the transformation of the Kia brand reflects our ambitions to be at the forefront of defining new ways to move in the distant future.”
Kia promises commitment to innovation and change
The Kia EV6 will be at the forefront of new platforms dedicated to battery electric vehicles (BEV), and is part of the company’s mid- to long-term strategy for battery electric vehicles, rechargeable hybrid (PHEV) and hybrid vehicles (HEV), which are expected to make up 40 percent of total Kia sales by 2020. 2030, and the company aims to reach sales of 1.6 million vehicles of these models, including 880,000 battery electric vehicles (BEV).
As Kia moves into a new era, it will pave the way for future transportation solutions by providing local markets with a fleet of electric and bespoke vehicles that can be customized to meet the specific needs of different users. Emphasizing that its goal in the region is the same as its global goal to enable people to move freely through sustainable transportation solutions.
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